Newsletter Editor - Customisation
Merge Tags are a quick and easy way to add extra personality to your newsletters. You can personalise it by adding a First Name merge tag to the intro copy of the email that will automatically address the email to the member based on the name that is lodged against their contact details in Hivepass.
Note: You will not see the first name filled in when you preview the email or send a Test Email.
To insert a merge tag, place the cursor in the appropriate place and go to the Text Block to the right and use the drop down arrow to bring up the menu of merge tags. Select.
Merge tags can be really helpful for adding links into your newsletter that pull the information directly from hivepass. Meaning that you don’t need to enter a url or other information. With one click you can add a merge tag that will allow the user to click through to your website, social pages etc.
Note: Merge tags use the data set up in the Hivepass system, so for your url or social links, make sure these are set up first. See related article: Newsletter Editor - The Essentials
Preheader text - this is the couple of lines of copy that show in your recipients email inbox. You can use this copy to grab attention or highlight particular content in the newsletter.
To set the preheader text, make sure that nothing in the editor is selected (the easiest way to do this is to click on the white area of the page next to the title of the email campaign.) When nothing is selected, this will bring up the General Settings Block at the right hand side.
Under the Message Settings Tab, you can enter a Subject /Title and the Preheader Text. To fill this will white space instead, select the option bottom right.
Previous Article: Newsletter Editor - Content Part 2