Newsletter editor - customisation

Here are a couple of ways to add the personal touch to your newsletter and make it a more appealing read for the recipient. 

In this article: 

• 🙋‍♂️ What is a merge tag? 
• 🏷️ How to add a merge tag
• 💬 Preheader text

🙋‍♂️ What is a merge tag? 

A merge tag is basically a piece of code that serves as a placeholder, for example fName which is 'first name' and lName, which is 'last name'. When these merge tags are used in the correct place, i.e: Hi fName lName, Hivepass will recognise that the email address rocketron24+kmtbc@gmail.com belongs to a user called Dave Kiwi, so when this user is sent an email campaign, the email that arrives in their inbox will automatically include their first and last names.

🏷️ How to add a merge tag

To personalise the email by adding a first name and/or last name merge tag to the intro copy of the email, place the cursor in the appropriate place and go to the Text Block to the right and use the drop down arrow to bring up the menu of merge tags. Select the one you want. 

Merge tags can be really helpful for adding links into your newsletter that pull the information directly from Hivepass. Meaning that you don’t need to enter a url or other information. With one click you can add a merge tag that will allow the user to click through to your website, social pages etc.

💬 Preheader text

The preheader text is the couple of lines of copy that show in your recipients email inbox before they have opened the email. It serves as a synopsis of the email as a whole and you can use this copy to grab attention or highlight particular content in the newsletter.

To set the preheader text;

1. Ensure that nothing in the editor is selected (the easiest way to do this is to click on the white area of the page next to the title of the email campaign.)
2. This will open up the General Settings Block at the right hand side.
3. Under the Message Settings Tab, you can enter a Subject /Title and the Preheader Text. To fill this with white space instead, select the option bottom right.

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