Email Campaign - statistics and limits

When you send an email campaign out to your members, you can now track key behaviours in response to the campaign. 

In this article: 

• 🔗 Overview of email campaigns
• ⚙️ Behaviours automatically tracked by Hivepass
• 🥇 What can these statistics tell me?
• ✅ After sending an email campaign
• 🚧 Email campaign limits

🔗 Overview of email campaigns

For an overview of your email campaigns, go to Communications > Email Campaign.

This page displays information and statistics for every email campaign you have created and sent.

📌 Basic information:

Date created, date edited, by who. The yellow background indicates draft campaigns and blue highlights those recently created.

⏱️ Status: 

Draft, Scheduled, Sent.

↗️ Share:

Generates a link to view the email in a browser window. 

📋 Menu

Click the three dots on the far right to Refresh stats, Duplicate the campaign or Delete the campaign. 

⚙️ Behaviours automatically tracked by Hivepass:

Overview page Communications > Email Campaign.

From left to right are the behaviours automatically tracked by Hivepass.

1. Delivered - how many emails were successfully delivered
2. Unique opens - the number of individual recipients that opened the email
3. Unique clicks - the number of individuals that clicked a link in the email
4. Donate clicks - the number of individuals clicking on the Donate button
5. Join clicks - the number of individuals clicking the 'Join now' or 'Renew' button
6. Conversions - memberships activated due to this campaign
7. Unsubscribes - how many users chose to unsubscribe from that campaign

1. Requests - effectively ‘sent’ by Hivepass
2. Bounces - if the email wasn’t deliverable for some reason
3. Spam reports - if the recipient marks the email as spam
4. Blocks - if the recipient chooses to block the sender

🥇 What can these statistics tell me?

Tracking recipients' behaviour allows you to gain insight into how effective your campaign is.

Including whether particular messaging landed with your audience. How specifically should you target your communications to different user groups?

Was there something specific that recipients responded well to? I.e: did they sign up for membership due to the promotion of a particular event or other news item? 

How many of these recipients decided to join our organisation after reading the email? This is called a 'conversion'.

✅ After sending an email campaign

After sending your email campaign, statistics can take up to 15 minutes to refresh for large campaigns (i.e: sent to hundreds of addresses). Effectively, statistics will update every time the page is reloaded and a full refresh is run overnight, every night. 

Giving you up to date information on how the campaign is performing. 

🚧 Email campaign limits

Limits are displayed at the top of the email campaign page: 

• How many emails you have sent this month and what the limit is
• How many email campaigns you have created and what the limit is

As standard, your organisation will have a limit of 2000 emails and 2 email campaigns per month.