Email campaign - statistics and limits

When you send an email campaign out to your members, you can now track key behaviours in response to the campaign. 

In this article: 

• 🔗 Overview of email campaigns
• ⚙️ Behaviours automatically tracked by Hivepass
• 🥇 What can these statistics tell me?
• 🏆 Conversions
• ✅ After sending an email campaign
• 🚧 Email campaign limits

🔗 Overview of email campaigns

For an overview of your email campaigns, go to Communications > Email Campaign.

This page displays information and statistics for every email campaign (EC) you have created and sent.

📌 Basic information:

Date created, date edited, by who. The yellow background indicates draft campaigns and blue highlights those recently created.

Status: Draft, Scheduled, Sent.

Share: Generates a link to view the email in a browser window. 

Menu: Click the three dots on the far right to Refresh stats, Duplicate the campaign or Delete the campaign. 

⚙️ Behaviours automatically tracked by Hivepass:

Overview page Communications > Email Campaign.

From left to right are the behaviours automatically tracked by Hivepass.

1. Delivered – number of emails successfully delivered to recipients' inboxes
2. Unique opens – number of individual recipients who opened the email (each person counted once)
3. Unique clicks – number of individual recipients who clicked any link in the email (each person counted once)
4. Donate clicks – number of individuals who clicked the Donate button
5. Join/Renew clicks – number of individuals who clicked the 'Join Now' or 'Renew' button
6. Conversions – number of memberships activated as a direct result of this campaign
7. Unsubscribes – number of recipients who opted out of future emails from this campaign

1. Requests – total emails submitted for sending (i.e. 'sent' by Hivepass, before delivery outcomes are known)
2. Bounces – emails that could not be delivered, either temporarily (soft bounce) or permanently (hard bounce)
3. Spam reports – number of recipients who marked the email as spam
4. Blocks – number of emails rejected by the recipient's mail server or provider before delivery

🥇 What can these statistics tell me?

Tracking recipient behaviour helps you understand how effective your campaign was.

These insights can show you:

• How well your messaging resonated with your audience
• Which user groups respond best to certain types of communication
• What content drives engagement, such as whether recipients signed up for a membership after seeing a promoted event or news item

You can also see how many recipients joined your organisation after reading the email. This is called a conversion.

🏆 Conversions

A conversion is recorded when a recipient clicks a link within the email and completes a membership activation. Hivepass counts conversions in the following cases:

Case 1: If the recipient opened the email in the last 7 days before activation and joined/activated then we count it as due to the EC. (Open envelope icon)

Case 2: When a user clicks ANY button/link on the email including the join button in the 7 days prior to activation. (Arrow cursor icon)

Case 3: If the EC is sent to the user in the last 48 hours and they activate then this will count as a conversion for that EC. (Delivered/ inbox icon)

After an EC  has been sent, the detailed statistics will appear at the head of the campaign page:

✅ After sending an email campaign

After sending your email campaign, statistics can take up to 15 minutes to refresh for large campaigns (i.e: sent to hundreds of addresses). Effectively, statistics will update every time the page is reloaded and a full refresh is run overnight, every night. 

Giving you up to date information on how the campaign is performing. 

🚧 Email campaign limits

Limits are displayed at the top of the email campaign page: 

• How many emails you have sent this month and what the limit is
• How many email campaigns you have created and what the limit is

As standard, your organisation will have a limit of 2000 emails and 2 email campaigns per month.